A marketing consulting firm will accompany you in all the different steps of your marketing projects. First, a marketing consulting firm will help you understand your market.
Marketing consultants should help you understand the behaviour of those you are addressing and how to address them, or to understand who your competitors are and where they fit in your market. Who is talking about you, your product or your brand? Where do you find prospects? What are their behaviours or interests? What are the language elements of your prospects? How do you position yourself in relation to your competitors?
In addition, a marketing consulting firm will assist you in developing a strategy and action plan, so that you can implement the measures that will lead you to achieving your objectives. How to address prospects? Where should you run your advertising campaigns? When to launch your product? How to manage and anticipate crises?